Liah Castillo 

OUR LADY OF MERCY SCHOOL: LARGE SCALE DOOR ART

CLIENT AND SCOPE

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From Aunt Leah's Place website: "Aunt Leah’s Place helps prevent children in foster care from becoming homeless and mothers in need from losing custody of their children. To support them on their journey to self-sufficiency, we provide supported housing, job training and coaching on essential life skills." 

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During 2021, they hosted their yearly Aunt Leah's Trivia Night online. Going virtual was a new venture for the organization, and they wanted to reach their audience, which included regular donors and repeat attendees, while expanding towards more individuals who have not heard of Aunt Leah's Place, particularly from the younger generation. They also wanted to encourage others to host their own mini trivia events as hosts, and this created two main audiences: attendees for our own native events, and hosts who wish to hold their own trivia fundraisers.

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ROLE

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My role as a Communications and Graphic Design Specialist was to design branding consistent assets, create a promotional video, and building both the local webpage and outsourced event page. All these were strategically marketed to successfully appeal to the event's intended target audiences via social media. I also contributed towards copywriting, social media management, and tech support for and during the event. 

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