Aunt Leah's Virtual Trivia Extravaganza
EVENT BRANDING (2021)
Client
"Aunt Leah's helps prevent children in foster care from becoming homeless and mothers in need from losing custody of their children. To support them on their journey to self-sufficiency, we provide supported housing, job training and coaching on essential life skills."
Project
Aunt Leah’s wanted to convert their annual trivia night into a two-part virtual event. This would take place in tandem with a month-long matching campaign where donations, going towards supporting foster youth in education, will be doubled by sponsors.
The campaign required digital assets to be used for their website, social media, and event hosting platform. The goal was for the event to appeal to a targeted younger demographic to spread awareness of Aunt Leah’s outside of the well-established older generation of supporters.
A communications strategy was also needed for a further filtering of the types of audiences: event attendees and hosts who wished to hold their own private events.
Tools:
ADOBE | Photoshop, Illustrator, Premier, After Effects
TRELLIS | Event landing page, Auction moderation
WORDPRESS | Event landing page
CAMPAIGN MONITOR | Email Marketing
Aunt Leah's Virtual Trivia Extravaganza Promo Video
Impact
The event and fundraising campaign was a success! $31,378 was earned which was more than the $25,000 target.
Photos depicting Aunt Leah’s Place’s activities and successes were integrated into the lettering of the primary banner used for the event pages and social media. Visuals of the raffle prizes and snippets of Aunt Leah’s behind-the-scenes photos were also added.
What kind of design can communicate the mission of the organization while capturing the fun of the event?
Main visual asset for Aunt Leah's Virtual Trivia Extravaganza
Challenge
Challenges & Solutions
Solution
How can the design make a virtual event more appealing despite the video call fatigue taking place during 2021 while being more appealing to a younger demographic?
​Using strobe lights and university party events as inspiration, a gradient of Aunt Leah’s Place’s branding colours, effectively blended to accommodate their high saturation, was combined with a dark background to effectively create a visual pop through contrast. The aim was to use the nostalgia of in-person events and bright lights to create a positive emotional response from the audience.
Solution
Challenge
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How can communications be clearly defined between the two audiences: the attendees and the hosts?
The primary graphic for the event uses three of Aunt Leah’s branding colors: orange, teal, and magenta. The graphics for the attendees were primarily orange, while the hosts were in teal. Both will have magenta blended and overlaid onto them with a gradient effect to resemble the primary event banner.
Screenshot from event webpage
Solution
Challenge
Process
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Project prompt team meeting
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Sketch ideation
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Digital render drafting
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Draft presentation and management approval
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Applying design to:
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Website
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Event hosting platform
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Social media feed
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Copywriting for event hosting platform
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Creating more assets for social media
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Designing branding assets​
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Photographing sponsor prizes
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Event announcement on social media feeds
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First event
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Creating video to market second event
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Announcement of second event on social media
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Second event
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Project completion and fundraising goals met
A social media post graphic with a trivia question about octopuses
A social media post graphic promoting one of the event sponsors